FOR IMMEDIATE RELEASE
City SC Announces the Launch of City SC East County
Arriving December 2025
Carlsbad, CA – December 2025 — City SC is thrilled to announce the launch of City SC East County, the organization’s 14th club location, bringing City SC’s player-first development model and club culture to the communities of Santee, El Cajon, La Mesa, and Tierrasanta.
The expansion represents a major step in City SC’s commitment to building strong, connected soccer communities across Southern California. City SC East County will offer families a true hometown club experience—local fields, local coaches, and local leadership, supported by the full strength of the City SC national development network.
City SC East County will be led by Club Director Scott Alexander, who will oversee programming, coach development, and the implementation of City SC’s proven curriculum throughout the region.
“We are incredibly excited to welcome East County families into the City SC community,” said City Sports Group leadership. “This area is full of passionate players and families, and we look forward to bringing them more opportunities, more support, and a pathway that helps every player grow, no matter their age or level.”
City SC East County will officially begin operations and player programming in December 2025. Details regarding uniform rollout, training schedules, coaching assignments, and team communications will be shared with families in the coming weeks.
For updates and information:
🌐 Website: www.citysceastcounty.com
📧 Email: info@citysceastcounty.com
About City SC
City SC is one of the fastest-growing youth soccer networks in the United States, serving more than 15,000 players nationwide. Built on a strategic partnership model that combines local leadership with national support, City SC is redefining the landscape of youth soccer through elite coaching, player-first development, and meaningful community engagement.
Learn more at wearecitysc.com and follow @wearecitysc on Instagram.
